Features Standard Professional Platinum Enterprise Number of Domains/Web pages         Manage an unlimited number of web sites and domains 1- Research your market and keywords         Keyword Suggestion Tools         Get new keyword ideas and find the most popular keywords that will drive quality targeted website traffic. Generate keywords and short phrases automatically. Find out the keywords that your competition is targeting.   2- Optimize and Improve your web page         Advanced Meta Tag Generator         Creates general and advanced meta tags automatically   KDA: Keyword Density Analyzer         Measures the keyword frequency on your web page content and allows you to perform a comparison with your competition.     W3C HTML Validator         Checks the syntax of web documents, written in HTML format     W3C Link Checker         Detects broken links     SPA: Spider Page Analyzer         Learn how search engine robots read your pages. Suggests changes to the size of your titles and descriptions to make them robot friendly.   Page Advisor         Analyzes your web page and calculates the Page Size, Response Code, Google Linkage and Keyword Density on the most important html elements of your web page. Allows an online competitor's comparison   SEO Analyzer         The SEO Analyzer is a powerful tool that checks over 20 known elements that affect your rankings in the search engines.     FTP Uploader         Upload all your web pages changes and your customer's reports to your server from within the program     HTML WYSIWYG HTML Editor         A HTML editor built in directly into the program interface to make changes to your website quickly     3- Search Engine and Directory Submission.         Automatic Submission Module         Submits automatically to search engines that do not require a category selection and accept automated submissions. Unlimited  Unlimited Unlimited Unlimited Semi-automatic Submission Module         Submits to search engines and directories in a semiautomatic way with the click of a button, getting more successful results. Unlimited  Unlimited Unlimited Unlimited Autofill submission form function Unlimited  Unlimited Unlimited Unlimited Scheduler         Set up your projects once and resubmit automatically to search engines No Up to 10 Projects Unlimited Projects Unlimited Projects Google Sitemaps         Create a Google sitemap for your website easily     Project Manager         Manage multiple web promotion projects and submission tasks from a single easy to use interface   PPC Search Engine Manager         Includes a PPC search engine list by country and a ROI Calculator.   4- Tracking Submissions and Ranking Results         Tracking your submissions by engine         Indicates the Status for each search engine: submission approved, not registered yet, rejected, never submit and try later     Ranking Tool         Get your ranking positions by keywords on the most relevant search engines   Display all your top 10 positions in different color bars using the Graphic Statistics tool.   Number of keywords which can be tested per session   5 Unlimited Unlimited 5- Analyzing your results         Reports         Project Data Reports   Submission Reports Ranking Reports   Keyword Density Analyzer Reports   Search Engine and Directory List   Create custom reports with your logo and company name     Create Reports in Email, Plain Text or HTML format     Upload customer's reports to your server     Customize your web promotion reports with your own web styles       Enter Notes or to do tasks         Enter any notes, to do tasks or comments for a web promotion project Server Monitoring         Automatically monitor your web site and server protocols at specific intervals   Database and software updates         Search Engine Database         Automatically update your search engine database directly from the program Add New Search Engines         Add your own search engines to the User Engines database Import External Projects         Import web promotion projects from other applications or standard databases such as Access, Excel or SQL       Automatic Program Updater         Automatically check if you are  using the latest software version Free Support         Free customer service support Built-in support form to send questions to our support team directly from the program

Web Promotion Process
Promoting your web site is a step by step process. When using Active WebTraffic you will find out that doing the promotion right and getting a top listing on the search engines will drive more traffic to your site than any other form of advertising can ever buy.

A professional web promotion process involves five essential steps:

1. Researching and selecting relevant keywords. More targeted keywords will result in more targeted visitors and greater conversion rates.
2. Optimizing your web pages using your selected keywords
3. Submitting to search engines and directories to increase your website visibility and PageRank and wait until your web page is indexed (this process is not immediate)
4. Obtain your ranking results in the most important search engines: Google, Yahoo and Bing
5. Analyzing your conversion and the Submission Status for each search engine and directory.

If the results are not good enough then go back to Step 1. Analyze your competition to know what you are doing wrong and what you should improve to obtain a top 10 position.
Active WebTraffic has been designed with this basic understanding in mind and provides you with all the tools needed to accomplish your promotion goals.

Setting up your promotion projects
Each project represents a web page. You can setup an unlimited number of domains or web pages with any of the Active WebTraffic editions. On the Project settings screen just enter your web page and click on Extract settings, the software will extract your existing web page settings automatically from your meta tags. Then select your site category and fill out all the fields needed for submission to the search engines. Enter your link exchange URL since there are many directories that required a reciprocal link to accept your submission.
The title, description and keyword information will be sent to the submission form. Check this information to avoid submission errors.


 
Variants of Titles and Descriptions
You can enter different titles and descriptions for your project. When you submit to directories using the semi-automatic mode, the program will rotate the title and description, making your submission and link building more natural and also increasing your web page visibility by different keywords.

Keyword Research
Active WebTraffic uses Google Adwords database to get new keyword ideas and find the most popular keywords that will drive quality targeted website traffic. It will show a related keyword list and its competition. It also generates short phrases based on the combination of several keywords.



Keywords Competitors
Enter your competitor's URL and Active WebTraffic will generate a list of keywords that your competition is targeting. This option is useful to discover some good keyword phrases that you may not have previously noticed.

Update your web pages MetaTags
Meta tags are used by most major search engines to index and classify websites based on their keywords.
As soon as you have chosen the right keywords you can easily add them to your web pages using the MetaTag Generator which updates your web page title, keywords, description and helps you add other advanced meta tags.
Fill out all the information of the General and Advanced metatags.



Then go to the tab Save to Files to insert the new meta tags on your web page. The easy interface shows your local folders on your PC. Just Drag and Drop the local folder (including subdirectories) where the web page you want to insert the metatags is located, to the Selected Files area and select one or more directories at your convenience. Finally click on the GO Insert Tags button. The new metatags will be inserted.



KDA: Keyword Density Analyzer
Use this tool to measure the keyword density of your web page. Keyword Density is the number of times a particular keyword is used on a web page in relation to the total number of words included on this web page. This will tell you if you have used too many or too few keywords in your web page copy. Density for a single keyword should be between 2% and 7%. Search engine spiders look for keyword density and they use the keyword density of your site to determine which terms the site is relevant to. Balanced repetitive keywords will help to rank better for those keywords.



Page Adviser
This tool calculates the Page Size, Response Code and Google Linkage. The Page Advisor will also analyze your web page and your competitor’s web page for a given keyword. Enter the keywords for which you want to optimize your web page and the Page Advisor will tell you if the keyword is present on the most important page elements that directly affect  your rankings. You should always use your most important keywords in these HTML critical elements.



SEO Analizer: The SEO Analyzer is a powerful tool that checks over 20 known elements that affect your rankings in the search engines. The tool will crawl your web site, similar to a search engine, and report on the strengths and weaknesses of the website's overall structure and then offer suggestions for improvement.

Broken Link Checker
Active WebTraffic uses the official W3C (World Wide Web Consortium) Link Checker to detect broken links that can damage the credibility of your website.



The Spider Page Analyzer (SPA) also includes a Link Checker that simulates a real search engine robot which crawls your entire website and follows all your internal links, detects possible broken links,  analyzes your metatags and extracts the number of characters used on each metatag, telling you if you are using the correct length to make sure your web pages are search engine friendly.



HTML Validator
Active WebTraffic uses the official W3C (World Wide Web Consortium) HTML Validator to make sure your website does not contain errors in the HTML code. The HTML code of your web pages should be error-free.

HTML WYSIWYG Editor (What You See Is What You Get)
A HTML "What You See Is What You Get" editor built in directly into the program's interface to make changes to your website quickly that you can upload to your server later using the FTP tool.



FTP Uploader
Active Web Traffic allows you to upload all your web pages changes directly from the software FTP Uploader. You can also publish your customer's reports easily.
The Wizard will help you step by step enter all the required information to upload the files to your server. The FTP interface shows the local folders on your PC and subdirectories and the remote folders. You can easily Drag and Drop the files from the local folder to the remote folder to upload them.



Submit your web pages to search engines and directories
Once your web page is optimized with the right keywords you are ready to submit it to hundreds of search engines and directories worldwide to increase your web exposure and your PageRank.
Active WebTraffic includes two different submission modules: Automatic and Semiautomatic modules. The software also includes a PPC Search Engine Manager and a ROI Calculator
The AutoFill option makes the submission process incredibly easy and fast, saving you hours of your time instead of re-typing your web page details for every directory.

Easy Semiautomatic submitter


Schedule your submission tasks
Once your project is set up you can schedule it to be submitted to the automatic search engine database on a specific date.



Manage multiple web promotion projects
Use the Project Manager to easily manage multiple web promotion projects from a single interface where you can select any set of projects and decide the target search engines where each set should be promoted.


Easily create a Google sitemap for your website
Use the Google Sitemaps module (available with the Platinum and Enterprise Editions) to easily create a Google sitemap for your web site. A Google sitemap allows you to get your pages indexed in Google more easily and it is a great way to make your website more Google-friendly. Using this tool you can:

     - Create a Google Sitemap and upload it to your site. Login to your Google account and tell Google about your new sitemap.

     - Get Google's view of your web site and diagnose potential problems. See how Google crawls and indexes your site and learn about specific problems that Google may be having when accessing it.

     - See how your site is performing in Google. Learn which queries drive traffic to your site and see exactly how users arrive there. Plus see your web position for each query.

     - Help Google crawl your site better. Tell Google about your pages, which ones are most important to you and how often they change. With Active WebTraffic you can set the priority and frequency for each web page in your site in the format recommended by Google.

Google Sitemaps is a great tool to have a more interactive experience with Google and to make sure your site is correctly indexed by this extremely important search engine.
Active WebTraffic Google Sitemaps tool will spider your web site and create a Google sitemap for your site in just seconds.


 

Track your listings for each search engine: submission approved, not registered yet, rejected, never submit and try later.
While some automated engines list your site immediately after submission, most search engines and directories will take weeks or months to list your site. Some robots like GoogleBoot or Yahoo Slurp spider submitted sites monthly and directories like Open Directory where editors have to approve your listing manually will sometimes take up to 3 months to get your site listed.
Every time you receive a submission confirmation email from a search engine or directory you can change the search engines Status to "submission approved" (right click on the search engine).

Not all the search engines send a confirmation. To know if you are listed or not in a particular search engine make a search by domain and depending on the result modify the Status. The Status options supported by both automatic and semiautomatic modules are: submission approved, not registered yet, rejected, never submit and try later. This feature is crucial to track the submissions successfully.  If your web page has been indexed there is no need to resubmit unless you make important changes to your website.
The program also includes a Notes option that allows you to introduce comments for a particular search engine (right click on the search engine).



Check your ranking positions
The next step in the web promotion process is to analyze your web site ranking. Active WebTraffic Ranking Tool allows you to target your selected keywords on the most important search engines and find out the position you have achieved (from the 1st to the 200th position). By analyzing and measuring these results you can decide if any set of keywords need further promotion in a given search engine, therefore closing the web promotion loop and allowing you to concentrate on the areas that may need improvement while maintaining the results where you have already achieved a significant success.

Active WebTraffic is a search engine friendly tool. The program allows you to set up a pause when you use the ranking tool on the same search engine multiple times,  simulating human behavior when a person performs a query by keyword on a search engine.



Take a look at your top 10 positions
See how your site is ranking on the major engines using the top 10 ranking graphic statistics tool which displays all your top 10 positions in different color bars for each search engine and selected keyword phrase. Achieving a top 10 position in one of these major search engines will generate an enormous amount of traffic to your web site.




Add your own search engines with an easy to use wizard
With Active WebTraffic you can add your own search engines to the submission database. Just click on the Edit User Engines button located on the semi submitter module, enter the engine main page and the add-url page, click on Run Wizard and Active WebTraffic wizard will automatically detect the form fields and add the new search engine for you on the User Engines list where you can use it for later submissions.


 

Generate web promotion reports
Active WebTraffic generates complete reports for any number of domains including project data, submissions, ranking, search engine and directory list and keyword density analyzer reports in html, email or plain text format. Web promotion service companies will find these reports very useful to keep their customers informed about their site promotion work and progress. The Platinum Edition has full reporting capabilities where you can send the reports automatically to your client's email address, include your company name and logo, easily generate html reports or upload them to your web site.




Additionally you can customize your web promotion reports with your own web styles including any background, header and text colors using the Custom Reports function (available with the Enterprise Edition only).



Keep your software and search engine database automatically updated
Active WebTraffic Automatic Updater will keep your search engine and knowledge databases updated with the click of a button. Just click on the Update button and you will automatically get new engines or changes to existing ones as we add them to the database. To check for new software versions and updates just click on the Update Program button.
 
Monitor your web site automatically
Use the Server Monitoring Module to easily and automatically monitor your web site. Make sure your site and internet business is up and running all the time. You can monitor any number of web site protocols at specific periods of time including: http (you web); ftp (your ftp server); pop3, smtp and imap (your email server); https (your secure server); ssh, snpp, telnet and more. If any of your web hosting protocols goes down you will be the first one to know with Active WebTraffic's automatic email notifications.



Import web promotion projects from external applications or databases
The Import function (available with the Enterprise Edition) is able to input new web promotion projects into the software from any standard format file (.csv or tab delimited). It has never been easier to import data from other applications or from standard databases such as Access, Excel or SQL into Active WebTraffic. If you are offering web promotion services and obtaining project data directly from your web site this is a nice way to easily import it into Active WebTraffic.




• Powerful Software - a complete and unique package which covers all the web promotion process' steps and includes everything you need to professionally promote an unlimited number of web pages for a single purchase at a low cost that will pay for itself many times over. Take advantage of the many years of experience that have been dedicated to develop this mature software to reach its newest and most powerful edition. So what are you waiting for? Put it to work for your website right now!