Promote your web site
like a Pro
Promoting your web to the most popular search engines and to
thousands of key directories worldwide has never been easier! Active WebTraffic
includes everything you need to promote, achieve a top ranking and
optimize your web site on the search engines like the Professionals
do.
Easy to learn and use
Active WebTraffic is as easy as
1, 2, 3. The easy to use interface gives you quick access to all web
promotion features,
helping
you to
promote your site quickly, effortlessly and professionally.
Even beginners can seamlessly get
started with this
powerful software.
Active WebTraffic
Editions and Feature Comparison
Web Promotion Process
Promoting your web site is a step
by step process. When using Active WebTraffic you will find out that doing the promotion right and getting a top listing on the
search engines will drive more traffic to your site than any other
form of advertising can ever buy.
A professional web promotion involves mainly a five step process:
1. Researching your keywords
2. Building, validating and submitting your site
3. Getting listed and obtaining a report on your rankings
4. Optimizing your web pages accordingly
5. Analyzing your conversion and then back to Step 1 if needed.
Active WebTraffic has been designed with this basic understanding in
mind and provides you with all the powerful tools needed to accomplish your promotion goals.
Setting up your promotion projects
You can setup an unlimited number of domains
with any of the Active WebTraffic Editions. On the Project settings
screen just enter your domain name and click on Extract settings and
the software will extract your existing web site settings automatically.
Then select your site category and fill out the fields needed for submission to the search engines. Due to the importance of
certain directories like the Yahoo Directory or the Open Directory, the software has a built in feature
which extracts the exact categories from these key directories in
real time! The built-in spider robot
will optionally scan your whole website adding all your web pages to
the project.
Research top keywords for great results
Automatically find the right keywords for your site with one click!
Active WebTraffic will find out the most popular keywords with
little or no competition that are related to your business and will
likely drive much more traffic to your site. The software will
display for you a list of keywords ranked by its popularity
(number of user searches on search engines) and number of competing sites
(web sites that use that same keyword for promoting themselves). The
larger the keyword popularity and the lower the number of competing
sites, the better results and return that you will get for using it!
Active WebTraffic will automatically rank the right keywords for
your site from best to worse so you know from the beginning which
ones to use to achieve the best results.
Find out the most popular searched terms
Active WebTraffic Keyword Builder
module will find the most popular search terms related to your
business in any of the individual search engines
that provide this information allowing you to further optimize your
pages for a particular search engine.
Update your web pages Meta Tags
As soon as you have chosen the right keywords you can easily add them to your web pages automatically
using the Meta Tag Generator which updates your web page title,
keywords and description.
Build new doorway pages
In addition to updating your meta
tags you can also build new doorway pages that serve as an
additional entry page for your web site and use your
favorite and most popular keywords specifically targeted to your audience. You can
build any number of doorway pages with the automatic Doorway Page Generator.
An entry page that uses the right keywords and gets listed on the
right search engine can bring thousands or even millions of new
visitors to your web site.
Validate your html code for search engine friendly web pages
Now that you have your web pages
optimized to get the best results from your target market, why not
check if their html coding is search engine friendly? This is just a
one click task with Active Web Traffic Html Validator, a nice check
to perform before submitting your web site that makes sure your site
will get indexed correctly with search engine robots.
Upload the new meta tags and doorway pages
Active Web Traffic allows you to
upload your newly created doorway pages and any meta tag changes
directly from the software FTP uploader, a great time saver that
will publish all your changes to your site with a single click.
Use the built-in Spider Page Analyzer before submitting
Active WebTraffic Spider Page Analyzer simulates a real search engine robot to make sure your web
pages are search engine friendly, contain the right meta tags and behave adequately when visited by
the real search engines robots that spider the Internet daily. If
the Page Analyzer finds any error or possible improvement on your
pages it will let you know with messages like "The Title of this
page is too long: recommended length is 60 characters" or "Please
do not include more than 20 keywords on this web page". An
essential tool that you can use to review your site before
submission and make it easy for major search engine robots to
correctly index your pages.
Submit to the Search Engines!
Your website is now correctly
optimized and updated with the right keywords and you are now ready to submit your web site to the world. Active WebTraffic
powerful Submitter will submit your site not only to the major
domestic search engines but to over 1.2 million search engines
including all existing directories worldwide. You can select where
to submit to by just clicking on the checkboxes next to the type of
engines or by selecting individual search engines.
Schedule your submission tasks for auto pilot promotion
Once your project is set up you
can schedule it to auto submit as often as you'd like. You can schedule any number of projects and domains on auto pilot
on a daily, weekly, monthly or any other period basis. Automatic and
consistent promotion will not only save you a lot of time but also
get you a better rank ensuring that your site keeps its listing on
the engine results.
Manage multiple web promotion projects
Use the Project Manager to easily manage multiple web promotion
projects from a single interface where you can select any set of
projects and decide the target search engines where each set should
be promoted.
HOT!
Easily create
a Google sitemap for your web site
Use the Google Sitemaps module (available with the Platinum and
Enterprise Editions) to easily create a Google sitemap for your web
site. A Google sitemap allows you to get your pages indexed in
Google fast. Additionally it is a great way to make your site more
Google-friendly. Using this tool you can:
- Create a Google Sitemap and upload it to your site.
Login to your Google account and tell Google about your
new sitemap.
- Get Google's view of your web site and diagnose
potential problems. See how Google crawls and indexes
your site and learn about specific problems that Google
may be having when accessing it.
- See how your site is performing in Google. Learn
which queries drive traffic to your site and see exactly
how users arrive there. Plus see your web position for
each query.
- Help Google crawl your site better. Tell Google about
your pages, which ones are most important to you and how
often they change. With Active WebTraffic you can set
the priority and frequency for each web page in your site in the
format recommended by Google.
In short, Google Sitemaps is a great tool to have a more
interactive experience with Google and to make sure your
site is correctly indexed by this extremely important
search engine.
Active WebTraffic's Google Sitemaps tool will spider your web site
and create a Google sitemap for your site in just seconds.
Check if your site has been listed
While some automated engines list
your site immediately after submission, most major search engines
and directories will take days or weeks to list your site. Some
robots like Yahoo Slurp will spider submitted sites monthly or
bimonthly and directories like Open Directory where editors have to
approve your listing manually will sometimes take months to get your
site listed. You can use Active WebTraffic Search tool to find out
if your site has been effectively added to the
search engine results. You can also use this tool to conveniently
query several search engines with your selected
keywords from a single screen.
Check your ranking positions
The next step in the web
promotion process is to analyze your web site ranking.
Active WebTraffic Ranking Tool allows you to target any of your
selected keywords on any or all of the search engines and find out
the position you have achieved (from the 1st to the 200th position).
By analyzing and measuring these results you can decide if any set
of keywords need further promotion in a given search engine,
therefore closing the web promotion loop and allowing you to
concentrate on the areas that may need improvement while maintaining
the results where you have already achieved a significant success.
Take a look at your top 10 positions
See how your site is ranking on the major engines using the new top
10 ranking graphic statistics tool which displays all your top 10
positions in different color bars for each search engine and
selected keyword phrase. Achieving a top 10 position in one of these
major search will generate an enormous amount of traffic to your web
site.
Check out your link popularity
When many different web sites
contain links to your site your link popularity
increases dramatically. This in turn helps you achieve a better ranking
in the search engines.
Active WebTraffic Linkage Tool finds out automatically your web site
link popularity. When your popularity is detected as being low you should
consider exchanging links with other popular sites (take a look at
our Active Link Exchange product) or rescheduling
submissions to the link pages. When your popularity is high you have
done a great job regarding link exchanges with other sites. If
however you have already got top positions on the major search
engines for your preferred keywords you should not worry too much
about your link popularity, since you are already achieving a high
ranking position :-).
Further improve your ranking with the Keyword Density Analyzer
You have already got a good
ranking on a search engine but want go even further and achieve the
king of the world status? Active WebTraffic Keyword Density Analyzer
may be able help you here. This amazing tool allows you to analyze your web page for any given set of keywords and
compare it with a competitor's web page that is somehow achieving a
higher ranking than you. A
top search engine ranking requires your web page to maintain an
optimum word depth and keyword density. A keyword density between 2%
and 7% is considered good, however this depends on the search engine
and may vary with time. A slightly higher or lower keyword density
than the one you actually have could get the job done on improving
your ranking up a couple or more positions on the top scoring pages of the search engine results.
Active WebTraffic Keyword Density Analyzer Module helps you
determine the correct keyword density mix when you are competing for a
very top ranking against some smart competitors,
enabling you to design web pages that specifically match the formula that is
currently scoring well by replicating and improving the current top
ranking competitor's web page.
Add your own target search engines with an easy to use wizard
With Active WebTraffic it is fun and easy to add your own search
engines to the submission database. Have you become aware of a new
search engine that may be key for one of your projects target market
or a customer has asked you to submit his web site to a very
specific local directory? Just click on the Edit User Engines
located on the Submitter module, enter the engine main page and
add-url page, click on Run Wizard and Active WebTraffic
wizard will automatically detect the form fields and add the new
search engine for you on the User Engines list where you can use it
for later submissions.
Generate automatic web promotion reports
Active WebTraffic generates complete reports for any number of domains including
submissions, ranking, promotional resources and/or keyword density
analyzer reports in html, email or plain text format.
Web promotion service companies will find these reports very useful
to keep their customers informed about their site promotion work and
progress. The Platinum Edition has full reporting capabilities where
you can send the reports automatically to your client's
email address, include your company name and logo, easily generate html reports
or post them
to your web site.
Additionally you can now customize your web promotion reports with
your own web styles including any background, header and text colors
using the Custom Reports function (available with the Enterprise
Edition).
Keep your software and search engine database automatically updated
Active WebTraffic Automatic
Updater will keep your search engine and knowledge databases updated
with the click of a button and for free! Just click on the Update
button and you will automatically get new engines or changes to
existing search engines as we add them to the database. To check for
new software versions and updates just click on the
Update Program button.
Monitor your web site automatically
Use the Server Monitoring Module to easily and automatically monitor
your web site. Make sure your site and internet business is up and
running all the time. You can monitor any number of web site
protocols at specific periods of time including: http
(you web); ftp (your ftp server); pop3, smtp and imap
(your email server); https (your secure server); ssh,
snpp, telnet and more. If any of your web hosting
protocols goes down you will be the first one to know with Active
WebTraffic's automatic email notifications.
Get complete statistics for your web site (optional service)
With the new Site Statistics Module you get accurate and timely web
analytics directly from within Active WebTraffic to help
you measure and improve your online marketing. Get a
complete view into which web pages are more successful,
drill down into your web site stats by search engine and
phrase to monitor and determine which pages are driving
results, which areas of your site are most visited, who
is visiting your web pages, what path are they taking
when browsing through your site and much more. The Site
Statistics module gives you access to full featured web
site statistics by just placing a small code in every
web page you want to be tracked.
Import web promotion projects from external applications or
databases
The new import function (available with the Enterprise Edition) is
able to input new web promotion projects into the software from any
standard format file (.csv or tab delimited).
It has never been easier to import data from other
applications or from standard databases such as Access,
Excel or SQL into Active WebTraffic. If you are offering
web promotion services and obtaining project data directly from your
web site this is a nice way to easily import it into Active WebTraffic.
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Powerful Software -
a
complete and unique package which covers all the steps of the web
promotion process and includes everything you need to
professionally promote an unlimited number of web sites for a single
purchase at a low
cost that will pay for itself many times over. Take advantage of the
many years of experience that have been dedicated to develop this
mature software to reach its newest and most powerful edition. So what are you waiting for?
Put it to work for your web site right now!
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