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Two Main Modules
Active Search Engine has two main modules: the Directory User Interface (the
directory itself, what your search engine visitors will see and
interact with) and the Administration Interface (a powerful
interface that allows the search engine administrator to manage the
search engine configuration, its look and feel, the approval of user
listings and votes, sending newsletters to subscribers with the
click of a button and much more).
Intuitive Fully
Interactive Directory Interface
Active Search Engine
features an easy to use, but very powerful Yahoo style user interface
which includes an appealing and interactive web site automatically
built for you by the search engine software.
Users interact with your engine in real time
searching for webs, voting for sites, browsing through categories,
visiting your top links section or clicking on links. As an example
the Hot and New Links section on the front page are updated
automatically in real time as users add or visit new pages.

Fast and Accurate Search
Users
search the web directory by just entering words or word
phrases in the search box, selecting whether to search for all
words or any of the words entered and clicking on
Search. From a few hundred to millions of simultaneous searches,
Active Search Engine Power Search®
will perform fast and accurate searches
querying the resource database and looking in all fields including a
listing title, description, keywords and web addresses
to display the results in a user friendly format.

Category Browsing
Users
interested in a particular subject can easily navigate to
their favorite categories and subcategories by just clicking
on them from the search engine home page. Furthermore
both the
search results ranking and the category listings results are configurable by the search
engine administrator and listings can be ordered by user ratings,
number of votes, hits, alphabetic title, date, featured listings
and other criteria.
Unlimited number of
listings and categories
Because
Active Search Engine is a database-based solution,
it allows an unlimited number of links, categories and subcategories
to be added to your directory. Active Search Engine is a scalable solution
that allows you to grow your directory from a few
hundred links to literarily millions of links
without any impact on your search engine performance and speed.
Popular Top
Links area
You
will soon find out that your search engine Top Links section
will be one of your site’s most visited areas. Link owners and
visitors alike will revisit these rankings again and again and will
try to score higher on your search engine’s Top Links rankings.
Since your search engine offers many ways to be listed on this
section persistent link owners will finally get listed if they
achieve a top rating, a large number of hits or votes, get
classified as featured or cool or are having a popular hot day.

Since Active
Search Engine is designed to be itself listed and ranked at the top
of other major search engines, you will notice that most web
pages listed on your Top Links and other sections will also
be listed on major search engines like Google courtesy of your
search engine rankings. So do not let webmasters underestimate
the value of getting a top listing at your search engine.
Interactive Ranking
System
Search engine visitors
can rate a resource from 1 to 5 stars and
enter comments about the particular web site. This allows users to
add content to your directory and makes your site even more
interactive. Ratings averages and number of votes will be
automatically calculated by Active Search Engine and will display on
each search engine listing as well as play a role on search results,
category listings and Top Links ranking calculations. When
clicking
View Ratings
on any listing users are able to display the last
ratings and user comments for that particular web site.

Adding new web sites
Search engine visitors can easily add
their site to your search engine through a simple web form.

Note that this simple looking Add
Form contains very powerful built-in software features that will
save you a lot of work when validating links or even completely
automate the process for adding links without your intervention
converting your site in a fully automatic link approval and search
engine machine.
Active
Search Engine will automatically check if the web url and email
entered is correct and check for any offensive words deciding
whether or not a link should be accepted.
This feature alone
will save the search engine administrator thousands of hours
and at the same time help end users to index their web
pages correctly by automatically sending them an email
informing about any problem found, a feature that you will not find
in any other search engine software application.
Automatic Email
Notification
A new
web site has been added or approved, a wrong url address was
entered? You name it, Active Search Engine will take care to automatically email the user
for you. The mailing system is fully configurable, will keep users coming back to your site
and there is optional advertising space on all your notification emails as
well. When you have many users interacting with your site, Active
Search Engine will be able to automatically send thousands or even
millions of emails behaving in fact as a very
powerful marketing engine.
Have thousands of web
sites linking to your engine
The
easiest way to have thousands of new web sites linking to your site
for free is through a remote voting system.
Active Search Engine allows your search engine ranking system to
accept remote votes by letting link owners to place forms on their
web pages so that their own visitors can vote for them directly from
their site. This feature will dramatically increase your search engine traffic
and popularity and you
will soon find tens of thousands of pages linking to your site.
Active Search Engine will create
complete reports on all rating activity that you can review later on
from the Administration Interface.

Remote search
Active Search Engine also provides a
simple search form for remote
web sites. When remote
searches are enabled user web sites can perform searches on your
search engine by just placing a simple search form on their pages.
Opt-in Newsletter
Active Search
Engine allows you to create your own Newsletter subscription
service.

The Free Newsletter section provides users a way to
easily and automatically subscribe or unsubscribe to your
search engine newsletter and interacts directly with a powerful
built-in mailing list application that you can manage from the
Administration Interface. Email addresses are automatically checked
for validity so that you are always sure your mailing list is free
from invalid or false emails. From a few hundred to millions of
email addresses Active Search Engine can serve you as a fully
automatic marketing machine. No other search engine software on
the market includes such powerful mailing list and newsletter
features.
Active Channels®
Live Content
Featured Active Real Time Channels including Stocks and
Investment News, Headline News and Sport News add
free content to your site offering your visitors access to the latest
information and breaking news, a no cost and configurable feature
that will keep your search engine visitors coming back.

Providers of news
include by default prestigious news agencies around the world such
as Reuters, Yahoo News, Google News, Imente, National
Geographic, Space.com and F1Racing among
others. As with most of
Active Search Engine User Interface screens you can enable, disable,
add your own information feeding providers or edit all Active
Channels content as you wish.
Unlimited Advertising
possibilities for revenue generation
All your search engine sections have advertising
space available for central rotating banners and small
banner ads on every single page. If you are a good salesman just
calculate how much you can earn if every section on your directory
is sold out.

But the system is set up so you can also sell to
advertisers an unlimited number of keyword searches,
featured listings, email ads and newsletter ads!
offering in fact unlimited possibilities for revenue generation.
The system is fully integrated with PayPal and can be linked to any
other e-commerce web site you may already have in use. It also includes an editable order form
that will automatically email you orders even if you do not have any
e-commerce system in place.
HOT!
Automated
Advertising with Google Adsense!
But Active Search Engine not only
offers you a full range of built-in advertising options of its own.
Its new version now comes completely integrated with Google
Adsense to maximize your revenue potential. In fact, as your
engine grows in popularity, this exclusive Active Search Engine
feature alone will pay for the product many times over and it
allows you to start making money with your search engine the very
first minute after you install it! Active Search Engine Google
Adsense integration allows you to use the following features from
your Google Adsense account:
○
Integrates Google
Adsense 728x90 Ads with your search engine Search Results,
Category Browsing, Top Links section and Active Channels sections.
You may activate Google Ads on all or any of the sections at your
choosing.

○
Integrates Google
Adsense Search Box with your search engine Search Results,
Category browsing, and Active Channels sections. You may activate
Google Search Box on all or any of the sections at your choosing.

○
Integrates Google
Adsense 468x60 Ads with Active Search Engine Banner system
effectively replacing any empty central banners on any of your
directory sections or categories by Google Adsense banners to
maximize your advertising revenue! You may activate Google
Adsense central banners on any specific section or category
of your choosing while simultaneously maintaining Active Search
Engine central banners on sections that have already been contracted
by your own advertisers

○
Integrates Google
Adsense 125x125 Ads with Active Search Engine MiniBanner system
effectively replacing any selected minibanners on any of your
directory sections or categories by Google Adsense small banners to
further maximize your advertising revenue.

No other
product on the market offers you so many advertising possibilities
as Active Search Engine. Google Adsense is a key feature for
automatic and hands free revenue generation that allows you to
participate on Google success on the multibillion dollar
online advertising market. Note that you must have an approved
account with Google Adsense to take advantage of this feature. If
you still do not have an account you may apply for one by clicking
on the button below:
Powerful Administration
Interface
A complete and easy to use administration interface
where you can create directory categories and subcategories, manage
links, do powerful searches on any database field,
learn where links or user ratings came from, search your mailing
list, send newsletters to any selection of subscribers, delete
broken or duplicate links and much, much more!

Working together
with site administrators and search engine owners, we dedicated a
lot of time designing and implementing the administration interface.
Our objective was a complete and flexible administrative system
that will not only be a mere link approval system but will be by
itself a powerful engine able to answer any search engine
administrator question and manage the links database
accordingly.
Know everything about
your search engine content
The
result is
Active Search Engine Power Search®
technology able to do powerful searches on any database field
and fully integrated with the rest of the administrative functions.
Learning where
links or user ratings came from, what promotion software or service was
used to submit or if they were added manually, how many links
a particular person sent, what web sites are linking to your search
engine, how many users from a given region voted a web site during a
given period, what IP address or web services are
abusing the system and many other functions are at your fingertips
with the click of a button!
Active
Search Engine Power Search®
technology offers you unlimited combinations when researching
your search engine database and content.

To test this unique and powerful
technology login to the administration area demo section and give it
a try. You will not find anything similar anywhere else.
Category Management
Your
first step when you start your own search engine will be to decide
what categories and subcategories to create. You can have any number
of nested categories so you can create Arts/ Architecture/ Gothic,
Arts/ Architecture/ Gothic/ Cathedrals and so on without limit.
Categories and subcategories can be setup to allow listings (rootable)
or to force the end user to go to the last level of subcategories to be
able to add any listings to it. Creating and managing categories
is an easy and intuitive one step process.

Link Management
Validating, editing, deleting or finding any collection of links is
fun and easy with Active Search Engine administration interface
which allows you to perform powerful functions with a single click.

Edit and modify
any link field as you wish or validate it to be listed in your directory
by marking it as ţAvailable.

You will notice that Active Search Engine has automatically
filled out some key and useful information about each link like
when it was added, from where (what page in your directory or remote
web page) was it added from, the IP address of the user adding the
link, the software submitter used, if any, and so on. When you
validate or modify a link just click on the
Update button and that's it, the approved link
will be listed live in your search engine.
Characterize your web
listings with icons
Active Search Engine comes preconfigured with 6 default icons that
the search engine administrator can assign to any web listing when
approving or editing links. You can easily modify the meaning of the
existing icons or add an unlimited number of new icons to
enhance the look of your directory listings.

User Rating Management
Finding any collection of user votes can also be done using Active
Search Engine Power Search®. Validating or deleting
individual or groups of ratings is similar to link validation and easily done with a single click.

As for link
validation, user ratings can also be configured in automatic mode
to be approved by Active Search Engine without any intervention
required by the administrator. The rating system detects voting
IPs automatically and can be configured to reject the same user
voting the same listings more than once during the same day.
Reports and logs
Because Active Search Engine is able to perform most tasks
automatically, it
keeps logs of its own activity so that the search engine
administrator can review it at any time.
Examples include reports of the keywords searched
by users, confirmation emails sent and to whom
they were sent, newsletters sent and much more.

Avoid duplicate links
Active Search Engine not only avoids adding invalid web addresses
before they are added to your directory but also automatically checks for
duplicate links both in
manual and automatic mode saving the search engine
administrator from this time consuming task.
Information about duplicate links which could have been mistakenly
added by the search engine administrator is also available from the
administrative Links area.
Broken Link Checker®
As
time passes by, link owners may change hosting, domains or just
delete a previously correct url address.
Active Search Engine
Broken Link Checker®
is a useful application
accessible from the Administration Area
that will
automatically check for any links that have become broken (their
web url address is no longer valid) allowing the search engine
administrator to delete them, review
them individually or even send an email warning the link owners with
the click of a button.

Invalid Email Checker®
As
time passes by, users may change email providers and some email
addresses become obsolete.
Active Search Engine Invalid Email
Checker®
will automatically check for email
addresses that are no longer valid. Note that there are two
different and powerful instances for this application that you can access from
Active Search Engine Administration Menu. One
checks emails in your search engine links database while
the other
checks
emails in your mailing list database.

Managing the Mailing
List
There
are many ways in which Active Search Engine builds your mailing
list. As
users subscribe for your newsletter, or opt-in when adding links or
voting webs your mailing list will grow exponentially and Active
Search Engine will keep on adding thousands of email addresses to it
without any effort on your part. While the Access version will
comfortably manage hundreds of thousands of email addresses, if you
plan to manage millions of emails we urge you to consider the SQL
version from the beginning.

A full list
tabulated in pages will show all user names and email addresses
which have subscribed to your list. Note that there is no limit to the
number of emails that Active Search Engine is able to store
(both for the Access and SQL version), so you may have from hundreds
to millions of email addresses in your mailing list only limited by
the size of your server database or web hosting disk space.
Sending personalized
emails, newsletters or bulk mailings to any group of users with
Active Search Engine Power Mailer®
Use Active Search Engine Power Mailer® to send a personalized email or
newsletter to the full mailing list or just to a selected group of
link owners. Since Power Mailer®
is fully integrated with Power Search®
there are no limits when selecting the group of recipients for your
mailings. From a few hundred to millions of email recipients,
Power Mailer®
can be configured in personalized or bulk mode and is much faster than the typical desktop mailer since it runs on
the web server and therefore does not use your desktop
resources allowing you to concentrate on other tasks while Power
Mailer®
is doing its job on the server computer.

With its mailing list building
capabilities, including automatic email recollection from different
sources in perfect combination with its Power Mailer®
application and its complete advertising possibilities there is no other software
that serves you so well both as a search engine and as a fully automated marketing machine
at the same time.
Translate it to any
language
All Active Search Engine text, messages, emails and content
can be edited or fully translated to any language.
All text is contained in a language file and template files that you
can edit from the administration interface or using your favorite
editor. At this time there are out of the box versions available in
English and Spanish and the software supports extended characters
for any other language.

Built-in Meta
Tags that place you at the top
As a
search engine owner you would like your own directory to rank well
on other search engines to maximize web traffic and quickly increase
your site popularity. As one of the market pioneers on web marketing
and web promotion experts, Myrasoft team has noticed that most
search engines out there lack the most basic meta tags themselves
and therefore do not rank well on other search engines. Well, now
with Active Search Engine things have changed and your search engine
will not only be effectively listed on other internet search engines
but the software includes pre-built meta tags and dynamically
generated keywords specifically designed to rank at the top of major
search engines. So expect to start receiving tons of targeted
traffic according to your search engine content just from a few of
the major search engines like Google alone.
Fully Configurable
Active Search Engine is flexible and fully
customizable. You can set it up as a completely automatic search
engine without the need of any administrative intervention or as a
manual directory, decide to set the voting system in automatic mode
but the web site approval in manual mode or vice versa, it also
allows you to easily change the user interface fonts, colors and
templates, decide what options appear on the navigation menus,
establish automatic filters for bad content or bad submissions,
block access to certain users, limit the number of votes per user
and per day, customize the order of the search results and rankings,
configure how the mailing list is built, what search engine activity
is saved to log files and much more! An amazing flexibility that you
will appreciate as your search engine gains size and
momentum.
Two Editions,
Access and SQL
Active
Search Engine comes in two different editions depending on the
database you plan to use: Active Search Engine for
Access (uses a MS-Access
database -included with the software) and Active
Search Engine for SQL
(uses a SQL database -available on your server). For both versions
all software functions and features are included so there is no
difference in software functionality. The difference resides rather
on the performance of Access versus SQL databases themselves. You
can select one version or the other depending on the
number of simultaneous users that you plan will be accessing your
web site at any given time.
While
Microsoft Access and JET databases will perform
well for medium sized sites (up to hundreds of simultaneous
users performing the same function such as adding a listing at the
same time) when the number of simultaneous users
starts to get large (thousands to millions of simultaneous users
performing the same function at the same time) SQL will perform much better. Note that you can upgrade from the Access to the SQL version at any time, however if
you already own a high traffic site we recommend to start directly
with the SQL version. The Access version will support sites with
thousands of visitors and the SQL version with
millions of visitors without slowing down the search engine speed.
Unique Software
Solution
You will not find any other software with so many key features as Active Search Engine out there,
a unique web application that integrates all the functions needed to
successfully run your own search engine with minimal effort,
featuring a full range of applications in a single solution able to convert your site
in a fully automated marketing machine!
Active
Search Engine is without doubt an excellent investment for your web
site that will pay for itself many times over.
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