A
Powerful, Easy to Use Solution to Manage Your Press Releases:
Active MediaMagnet is the first and only software product to
automate and manage your press releases submissions effectively. It includes a
very easy to use
user interface with powerful features
that let you manage and send your press releases to thousands
of media contacts in four easy steps.

Compose your Press Releases within Active
MediaMagnet
Create your Press Release using the
easy composition screen, where you can edit, create and
save your press release.
-
The
software includes Tips, Advice and Articles to help
you
write your Press Release and create your own templates.
-
Copy and Paste an existing Press
Release directly into Active MediaMagnet composition screen.
-
Choose to
send your Press Release in
HTML
web mode or in
Plain
Text.
-
Indicate to the
media a
release date
for your press release.
-
Automatically
inserts your default
contact information at the top
or bottom of your press release or you may choose not to
include it.
- All
information including the release date, contact information,
headline and press release text will be
automatically
formatted for you
using standard press
release formats and
integrated into your final press release mailings.
-
Edit the text and font size,
color, and look with
ease.
-
Spell Checker
included.
-
Save your Release
including all your campaign details such us contact information,
the press release itself and its target market for future
reference or resending.
-
Print your Release
for Faxing purposes.

Select your Media Target for a Press Release
Campaign:
It is very important to target the right
media for your Press Release campaign. Active MediaMagnet lets you manage your own
selection criteria of media outlets for a Press Release submission with powerful
features
-
Select media from the
main database or from
your own
contacts database.
-
View recipients
details and contact information, select and
exclude recipients before sending.
-
Optionally
select
the relevant media categories
for your Press Release submission or
individual
contacts within a particular
media group.
- The full featured
database
allows
targeted selections to specific areas or sectors of the media with just
one click. Select
by Media Type (Radio
Stations,
TV, Magazines, ...) or target into your market by using a Keyword,
related
to your target market, like let's say "agriculture" or
"California", and performing a
media search. The
Media Selection Screen allows
"one
click" sorting of the database,
so you can quickly
target your mailings.
If you would like to view the complete database of contacts
please download the trial version.
-
Once you have
selected the contacts, you can
see
the total number of media contacts
at the bottom of the screen and then optionally
generate a
report including all targeted media. This
report is useful to send to a client, or to keep in your files so
you have a record of who you sent your release to. It is also
very useful as a telephone contact sheet to, for example, follow
up your press release with the media.
-
Your
target
media selection is saved
together with your press release so you can ¡easily
open and reuse it for a similar campaign!

Send your Press
Releases:
Active MediaMagnet distributes and sends
your Press Releases to the world in just minutes.
- Preview your release prior to emailing.
-
The
built-in
email program supports
both
text
and HTML
formats. Includes a built-in
high speed email server
which accomplishes fast sending independent of the number of
contacts selected.
- Print Labels (for optional snail mailing press
kits, or follow up letters) for any media contacts you
choose.
-
Print
Release Option for faxing purposes
- Just
click on "SEND"
to start emailing your Press Release automatically
to all the selected media in just minutes!
- Save and view complete reports of a given
campaign
including all the details for the media contacts to whom the
press release was sent to, exactly at what time it was sent, and if
the delivery was successful or not.

Media Contact Database Features:
Active MediaMagnet
comes with over 33,000 media contacts pre-loaded.
Additionally
a
database
update will be usually
available every
six months
for users of the Standard Edition.
Let us take the hassle out of finding and
adding new contacts to the main database so that you can focus on selling and promoting your
business!
Active MediaMagnet also features a
Professional Edition
which includes unlimited free media database updates
during the lifetime of the software.
Each media contact
contains the following data:
-
Media Type
-
Company
-
First Name
-
Last Name
-
Phone
-
Fax
-
Address
-
Email
-
Web Site

The full featured
database allows you to
view
each contact by just double-clicking on it
and to target selections
to specific areas of the media with just one click. You can select by Media Type
(Radio Stations, Cable Network, Magazines, Newspapers, etc.)
or target your market by
using a keyword and searching the database. A wide
array of clearly categorized information can be instantly sorted
with just one click.
- Create Powerful Media Contact
or Press Campaign Reports:
easily
create
targeted media reports
by just clicking on "Report". As soon as the report
is generated you can
select
the fields and media data to be included on the report,
print your report
or
export your
report (to html,
text, excel or database comma delimited format) for use with other
programs. If a press release was actually sent the report will
also include the date
and time it was
sent. This is a great
powerful feature that allows you to send complete reports to your
customers in case
you are running a press release service
or
just to save it as a reference of your press campaigns for your own records.

- Add new contacts:
the
database editor
allows you to
add,
edit or delete
new
contacts and to
create
your own media groups and categories.

-
With Active
MediaMagnet you can
add
as many new contacts as you wish.
Simply choose the 'My
Contacts' database
and click on 'New' to add your contact. You can also
add
new media categories or specific groups of media that you
consider interesting for your press releases campaigns.
Just type in the new category name into the "Media
Type" field for any given contact, then hit
"Save" and that's it, you now have a new media group
where you can add any number of contacts for your
campaigns. Even if the software was not designed to be used
for bulk email it contains all the functionality and you
may
also want to add your own family, friends or customer contacts in a
separate category or group and use Active MediaMagnet as a
group e-mailer software!

- Import contacts:
Active MediaMagnet allows you to easily
import
your own contacts from an existing database.
Just choose the 'My Contacts' database and click on 'Import
Contacts'. You are then able to
import
any text file or comma delimited
(.csv) file
(including Microsoft Access, Excel, SQL and many other programs). All the
new
contacts imported will be automatically added to the database
and available for your next mailing!

- Remove Notice and
Remove E-Mail from Sending List:
Active MediaMagnet allows you to automatically
include a Remove Notice at the end of your press release. You
can then remove the email of any media contact that asks to be
removed from your sending list from the Settings Menu of the
program.
- Live Database Update: Select "Database Updater" from the
Updates Menu on Active MediaMagnet main screen. Live Update
let’s you connect to our server and download the latest Media
Contact Databases
(you will need the
Professional Edition
to use this
service).
- Check
for New Updates:
takes you directly to our
web site to verify you have the latest
database update and version of the software and tells you if
you need to take any action.
- Registration:
takes you directly to our website online purchasing system
which will deliver your registration
key in less than 24 hours.
Cost Effective
While other professional press
release services are excessively slow and can cost several
thousand dollars monthly without really being effective except
for quickly sending you an invoice every month instead of sending
your press releases, Active MediaMagnet software has kept it's
pricing incredibly low for the performance, speed and flexibility it offers and
it is the most cost effective
product available on the net today for electronic media publishing.
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